APPLE COMPANY NEWS UPDATE

 Apple's financial performance falters as iPhone sales decrease

Apple faces a raft of

challenges when it comes to its single

most important product the iPhone sales

drop 10% competition is getting stiffer

Samsung for example took the lead in

global sales for the first three months

of the year as for Apple's thirdd

largest region greater China sales were

down 8% however that was better than

expected and it went some way towards

calming investors fears that apple is

losing market share to Chinese phone

maker Huawei during the quarter Apple

released its first new major product in

years 

The Vision Pro but the high-priced

virtual reality headset is only selling

in small numbers  at the moment on

the service side well that is the rare

bright spot for the business given the

challenges that Apple faces right now

the company was Keen to look ahead the

tech giant which hasn't released a new

iPad since 2022 is scheduled to release

a new model next week CEO Tim Cook said

Apple has big plans to announce from an

AI point of view during its iPad event

that as well as the company's annual

developer conference in June or all

spell some sort of big news on the AI

front and the potential of that as well

as the announcement of the biggest share

buyback in the company's history

appeared to satisfy investors the tech

giant share price rose on the news it

certainly did shares of Apple were

already up 2% before the earnings report

and then jumped 6% in after hours

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